CLAIRE JOY
Brand, Marketing, Bids & Storytelling for Design, Hospitality and Professional Services Firms
I help firms sharpen their strategy, marketing and run bids – and bring their stories to life visually in decks, canvases and campaigns.
Big Ideas, Real Impact.
I help design-led and professional brands win work and tell their story.
Where commercial growth and creative storytelling meet.
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BRAND & COMMERCIAL STORYTELLING
Bids, proposals, pitch decks, BD + marketing support. For professional services, interiors & design studios who need extra senior support when it matters. Includes bids, proposals, marketing & brand
Brand & commercial storytelling: strategy & positioning, sites, decks, bids and pitches that create a coherent brand narrative and win more work.
Strategy, sites, content and pitches that join the dots between your brand and the work you want to win.
Strategy, writing and design in one place, so your pitches feel coherent, confident and premium. / so your bids, decks and campaigns win work / joining up BD, marketing & design so your brand and proposals feel coherent, confident and premium.
Shaping brand, marketing & commercial
Strategy, writing and design in one place, so your bids, decks and campaigns represent your brand and win work. I join up BD, marketing and design so every proposal and pitch feels coherent, confident and premium.
02
TELL YOUR STORY - ILLUSTRATED BRAND WORLDS
Bringing your story to life. Illustrated brand worlds that connect all your touchpoints and make you personal and unforgettable. Includes illustrated brand storytelling, maps, timelines, content visuals and live illustration for events.
I create illustrated brand worlds – maps, murals and assets that connect spaces, screens and stories. This isn’t just illustration, this is a visual universe that ties together your launches, campaigns, lobbies and pitches in a way generic imagery can’t.
About
How I HELP
I help architecture, interiors, professional services & FMCG firms with:
Brand, Strategy & Marketing
Marketing & BD materials
Bids & Proposals
Creative Content
STRATEGIC CORPORATE BACKGROUND + CREATIVE VISUALISATION
I’ve run bids and marketing for global architecture and law firms and led brand and marketing for FMCG B2B businesses. That means I can sit with partners, founders and teams to work out what really matters – then turn it into clear positioning, BD materials, and, where it fits, hand-drawn brand stories for your spaces and launches.
I capture the attention of your clients by bringing your brand or product to life illustration & art - through statement pieces for your spaces, illustrated kits for launches and campaigns, and live experiences where guests watch that world appear in front of them.
A bit about Claire
At the intersection of creativity, strategy, and global marketing, I thrive on transforming brands into immersive experiences. With a career spanning fashion & beauty, architecture, law, and design, I fuse my artistic talent and strategic acumen to build high-impact marketing campaigns and engaging brand narratives.
Beyond marketing and strategy, my passion lies in creating detailed, high-end design and custom commercial artwork, ensuring that every visual and message aligns with a brand’s unique essence.
With a background in the Chinese market & Chinese language, I bring an in-depth understanding of Chinese design, language, and business relations, allowing brands to connect with audiences across cultures seamlessly.
With global experience across five countries, I offer an internationally informed approach to branding, storytelling, and market expansion - blending marketing, branding, creative, commerce, and strategy into one cohesive vision.
Expertise & Specialities
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I thrive on collaborating with diverse teams, bringing ideas to life through innovative marketing strategies and impactful brand campaigns. With a proven track record in global marketing and business growth, I have led multi-channel initiatives that drive brand awareness, customer engagement, and commercial success. My expertise in high-profile partnerships, stakeholder management, and budget optimisation ensures maximum impact and measurable ROI.
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I specialise in shaping and growing brands through creative storytelling, visual identity, and market positioning. I have worked with brands and businesses across multiple sectors to craft refined, high-impact brand campaigns that blend creativity with commercial success. I love to use my creative side to craft integrated brand communications, content creation, and luxury audience engagement for brand presence across global markets.
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With a strong background in Chinese marketing, branding, strategy and Mandarin Chinese, I help global brands navigate China’s landscape, consumer trends, and digital platforms. My experience spans localised brand storytelling, influencer marketing, and e-commerce design and strategies tailored for China’s dynamic and interesting digital space. By utilising cultural insights, local knowledge and a brands global vision, I ensure seamless integration into the Chinese market while preserving brand heritage and vision.
Key Skills & Tools
Marketing & Strategy
Global, Regional & Local Marketing
Omni-Channel Marketing Campaigns
Digital Marketing
Social Media & PR
Market & Consumer Insights
Budget Management
Strategy Planning
Yearly Business / Brand Growth Planning
Marketing, Creative & Business Strategic Alignment
Proposals & Pursuits
Market Entry & Expansion
Key Tools
Salesforce
Google Analytics
Miro
Mailchimp
HubSpot
Notion
Branding & Creative
Full Brand Identity
Brand Storytelling & Visuals
Brand Strategy & Positioning
High-end Commercial Illustrations
Web Design
Graphic Design
Photography
UGC Creation
Key Tools
Adobe Creative Suite
Procreate
Figma
Chinese Market
Chinese language, culture & business relations
Chinese eCommerce Platform Design
Chinese Branding
Chinese Marketing
Market Entry & Expansion
Key Tools
Xiumi 秀咪
WeChat 微信
Little Red Book 小红书 / TMALL / JD.com
Industries
With a career spanning multiple industries, I have had the privilege of working across luxury fashion and beauty, high-end architecture and interior design, global law firms, and FMCG.
This diverse experience has honed my ability to blend strategic global marketing, branding, and design expertise to craft compelling narratives that resonate across different markets.
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I have worked with a number of fashion, beauty & cosmetics brands specialising in multi-channel marketing, brand storytelling and international market entry and expansion. Having worked with brands in both the UK and China, I’ve helped European brands enter and grow in the Chinese market, leveraging cultural insights, eCommerce expertise, and localised branding strategies.
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I have extensive experience in professional services marketing, having worked with global law firms, architecture firms, and consultancy businesses to develop strategic brand positioning, business development initiatives, and high-impact marketing campaigns. My expertise includes marketing and business development, leading strategies from idea to execution, and winning business proposals, ensuring brands and businesses stand out in competitive markets. With a strong focus on stakeholder management and market growth, I create tailored strategies that drive visibility, credibility, and commercial success.
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have led the modernisation of food brands marketing and branding, transforming their visual identity, digital presence, and customer engagement strategies. By implementing a refreshed brand aesthetic, targeted digital marketing, and strategic content creation, I have helped elevate brand visibility and audience connection.
Kind Words
Personal Acknowledgement for Digital Marketing
'Just wanted to say how integral you have been to our blog and social media so thank you. As we build blog-post momentum we should be able to continue to reshape the understanding of the firm's service offering and covert leads into work.’
Head of Risk Advisory, Norton Rose Fulbright, Australia
Personal Acknowledgement for Marketing Project
''The Sydney Australia value proposition deck Claire led has pivoted to reinvent J&J's perception of Gensler from 'the people who know our standards' to 'the people that are going to take them into the future of workplace and labs.’
Gensler Global Account Leader
Personal Acknowledgement for Marketing, Branding & Strategy
'Claire is incredibly organised and is continually working with me and the team to streamline our processes and thoughts. Claire has a fantastic upbeat personality that drives momentum of the group tasks we routinely embark on, like Marketing/PR/Business Strategies, RFP responses, Quals etc. She has done a fantastic job understanding the role and making it her own within the context of the bigger organisation. I can't thank her enough for the amazing contributions she has made to the growth of this office and the studio.’
Managing Director, Gensler, Australia
Personal Acknowledgement for Global Marketing & Creative
'‘We worked with Joy Design House on a project delivering Chinese design services to our client. Claire produced very high-quality design work, her first-hand knowledge and experience of the Chinese market proved invaluable in achieving the key deliverables and making the project a success.’
Content Director, Made by Sonder