I’m a global marketing strategist, branding expert, and creative at heart, with a passion for storytelling, luxury brand growth, and market expansion. My career has taken me across five countries, working in fashion beauty & cosmetics, architecture & interior design, and professional services, where I’ve helped brands define their identity, craft compelling campaigns, and connect with the right audiences.

I love the balance of creativity and strategy—bringing ideas to life through integrated marketing, brand positioning, and high-impact campaigns. Whether managing multi-channel strategies, leading partnerships, or overseeing brand storytelling, I thrive on creating experiences that resonate, engage, and drive business results.

My interest in the Chinese market began at university in 2012, where I studied Chinese language, politics, and international relations. Since then, I’ve lived and worked in Shanghai, Beijing, Hong Kong, and Suzhou, gaining firsthand experience in China’s fast-evolving eCommerce landscape. That time not only shaped my cultural insights but also gave me the opportunity to help UK and European brands succeed in China.

Branding is more than just visuals—it’s about creating authentic connections, emotional impact, and aligning with business objectives to create commercial success. Let’s build something incredible together.